Marketing that matches the aircraft.
Field notes on marketing private aviation: brokers, charter operators, management companies and FBOs. Written for the people running them.
-
How Aircraft Management Companies Actually Make Money
The four revenue lines inside an aircraft management agreement, which ones align with the owner and which ones do not, and the questions to ask before signing.
-
Aviation Marketing: Why Most of It Looks the Same
Private aviation sells a premium experience and markets it like a parts catalog. Why the category converged, and what breaking from it takes.
-
Part 91 vs Part 135: What Owners Actually Need to Know
The practical difference between Part 91 and Part 135 operations, what each one lets you do with your aircraft, and where owners get the distinction wrong.